EDMONTON, AB, May 13, 2024 /CNW/ – Destination Canada CEO Marsha Walden and Federal Minister for Tourism The Honorable Soraya Martinez Ferrada are launching Destination Canada’s transformational tourism strategy to boost Canada’s global competitiveness and catapult Canada back into the top seven global destinations by the end of the decade. The new strategy will be launched in Edmonton at this year’s Rendez-vous Canada which is Canada’s largest international tourism marketplace and signature event.
Schedule | Thursday May 16th 2024, 9am -10.00am Mountain Time
- 8:45am: Media check-in
- 9:00am: Presentation
- 9:30am: Media Q&A
SpeakersÂ
- Destination Canada, CEO and President, Marsha Walden
- Federal Minister for Tourism The Honorable Soraya Martinez Ferrada
Location
- Rendez-vous Canada 2024, Edmonton Convention Centre, 9797 Jasper Avenue, Edmonton, Alberta, T5J 1N9
- Meeting Level, Salon 8/9
Contact: To RSVP and confirm your attendance, please contact Niall Fields at niall.fields@edelman.com or call 236-982-2146 by 5pm Wednesday May 15th.
- Hosted in Edmonton, Alberta from May 14-17, Canada’s signature international tourism marketplace where the international travel trade connects with Canada’s tourism industry partners in a one-on-one environment in the marketplace.
- The estimated direct, indirect, and induced economic impact of Rendez-vous Canada for the city of Edmonton is estimated to be $5.3 million.
- Event will welcome over 1400 attendees, including more than 400 international buyers from Destination Canada’s key markets who will be meeting with over 900 tourism industry delegates from 482 Canadian organizations.
- More than 55,000 pre-scheduled appointments will take place, creating meaningful connections between Canadian tourism businesses and buyers that will support the recovery of the sector.
- Full agenda here, more information here.
At Destination Canada, we believe that tourism enhances the wealth and wellbeing of Canadians and enriches the lives of visitors. Our mission is to influence supply and build demand for the benefit of locals, communities and visitors through leading research, alignment with public and private sectors, and marketing Canada nationally and abroad.
Knowing that diversity is our greatest asset, we promote Canada as a premier four-season leisure and business tourism destination across the country and around the world in Australia, Canada, China, France, Germany, Japan, Mexico, South Korea, United Kingdom and the United States.
In addition, our Business Events team leverages in-depth global market analysis to target international clusters aligned with Canada’s priority economic sectors.
Destination Canada is a Crown corporation wholly owned by the Government of Canada.
SOURCE Destination Canada
