LONDON, April 14, 2022 /PRNewswire/ — Today Booking.com released its most extensive sustainable travel research to date, highlighting desire to make more mindful and conscious choices across the entire travel experience.
With insights gathered from more than 30,000 travellers across 32 countries and territories, the key trends and developments include:
- 71% of UK travellers confirm that sustainable travel is important to them, with 42% saying that recent news about climate change has influenced them to make more sustainable travel choices
- A third (33%) say they have stayed in a sustainable accommodation over the past year, and 62% intend to do so at least once in the coming year
- 55% of travellers say they want to leave the places they visit better than when they arrived, with 26% revealing that they chose to travel outside of peak season to avoid overcrowding
- More than 95,000 properties globally are now being recognized for their sustainability efforts with a Travel Sustainable badge on Booking.com
The impact of their trips remains top of mind, with 57% of UK travellers saying that they want to travel more sustainability over the coming 12 months, which is a 27% increase over what was surfaced through the company’s 2021 data. In fact, 55% of travellers say they would be more likely to choose a sustainable accommodation – whether they were looking specifically for one or not – with 62% of travellers intend to stay in a sustainable property at least once in the coming year.
To learn more about this year’s insights and the research methodology, as well as to download Booking.com’s full 2022 Sustainable Travel Research Report, visit Booking.com UK media room or contact the Booking.com UK Press Office; lon-booking@ketchum.com ; Jennie Ritchie jennie.ritchie@ketchum.com
About Booking.com:
Part of Booking Holdings Inc. (NASDAQ: BKNG), Booking.com’s mission is to make it easier for everyone to experience the world whenever it’s safe to do so again. By investing in the technology that helps take the friction out of travel, Booking.com seamlessly connects millions of travellers with memorable experiences, a range of transportation options and incredible places to stay -from homes to hotels and much more. Booking.com is available in 44 languages and offers more than 27 million total reported accommodation listings, including more than 6.3 million listings of homes, apartments and other unique places to stay.
