Educational toys market to grow by 7.65% Y-O-Y from 2022 to 2023: Increasing demand for smart toys will drive growth – Technavio

NEW YORK, Dec. 8, 2022 /PRNewswire/ —

Educational toys market insights –

• Vendors: 15+, Including All Star Learning Inc., CocoMoco Kids, Engino.net Ltd., Evollve Inc., Fat Brain Toys LLC., HABA USA, Johnco, Learning Resources Ltd., LEGO System AS, Little Genius Toys Pvt. Ltd., Mattel Inc., Melissa and Doug, Mishka AI, My Luxeve Pty Ltd., Oriental Trading Co., among others
• Coverage: Parent market analysis; key drivers, major trends, and challenges; customer and vendor landscape; vendor product insights and recent developments; key vendors; and market positioning of vendors
• Segments: Age Group, Product, and Geography

To understand more about the educational toys market, request a sample report

In 2017, the educational toys market was valued at USD 22,598.90 million. From a regional perspective, APAC held the largest market share, valued at USD 8,549.16 million. The educational toys market size is estimated to grow by USD 16,043.98 million from 2022 to 2027 at a CAGR of 8.7% according to Technavio.

Educational toys market – Customer Landscape

To help companies evaluate and develop growth strategies, the report outlines –

• Key purchase criteria
• Adoption rates
• Adoption lifecycle
• Drivers of price sensitivity
• For highlights on customer landscape analysis, download a report sample!

Educational toys market – Vendor Insights

The global educational toys market is fragmented due to the presence of a large number of global-, regional-, and country-level vendors. The market is categorized by product differentiation, price competition, relatively low brand loyalty, and low buyer switching costs. Vendors are deploying various growth strategies such as product launches and promotional events to compete in the market. During the forecast period, the competition in the global educational toys market is expected to increase with the entry of new vendors, technological innovations, and partnerships. Technavio report analyzes the market’s competitive landscape and offers information on several market vendors including –

• Engino.net Ltd. – The company offers educational toys such as Inventor Girl series.
• Fat Brain Toys LLC. – The company offers educational toys such as Personalized name puzzle.
• Johnco – The company offers educational toys such as Johnco 14 in 1 educational solar robot.

Educational toys market – Market Dynamics

Major Drivers:

• Increasing demand for smart toys
• Increased emphasis on STEM toys
• Increasing number of investments in the market

Key Challenges:

• Threat from counterfeit products
• High cost of manufacturing
• Safety concerns

Drivers and challenges have an impact on market dynamics, which can impact businesses. Find more insights in a sample report!

The educational toys market report provides critical information and factual data, with a qualitative and quantitative study of the market based on market drivers and limitations as well as future prospects.

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What are the key data covered in this educational toys market report?

• CAGR of the market during the forecast period.
• Detailed information on factors that will drive the growth of the market between 2023 and 2027
• Precise estimation of the size of the educational toys market and its contribution to the parent market.
• Accurate predictions about upcoming trends and changes in consumer behavior.
• Growth of the market industry across APAC, Europe, North America, South America, and the Middle East and Africa.
• Thorough analysis of the market’s competitive landscape and detailed information about vendors.
• Comprehensive analysis of factors that will challenge the growth of educational toys market vendors.

Related Reports:

• The smart toys market size is expected to increase by USD 4.27 billion from 2021 to 2026, at a CAGR of 11.5%. The adoption of STEM toys for children’s skills enhancement is notably driving the smart toys market growth, although factors such as high availability of substitutes may impede the market growth.
• The toys and games market is estimated to grow at a CAGR of 8.1% between 2022 and 2027. The size of the market is forecast to increase by USD 70.12 million. The growth in the middle-class population and increasing disposable incomes are notably driving the toys and games market growth, although factors such as seasonal demand and the short life of merchandise and collectables may impede the market growth.

1 Executive Summary

• 1.1 Market overview 
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Age Group
• Exhibit 06: Executive Summary – Chart on Market Segmentation by Product
• Exhibit 07: Executive Summary – Chart on Incremental Growth
• Exhibit 08: Executive Summary – Data Table on Incremental Growth
• Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem 
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition 
• Exhibit 12: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 13: Market segments

• 3.3 Market size 2022

• 3.4 Market outlook: Forecast for 2022-2027 
• Exhibit 14: Chart on Global – Market size and forecast 2022-2027 ($ million)
• Exhibit 15: Data Table on Global – Market size and forecast 2022-2027 ($ million)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Global educational toys market 2017 – 2021
• Exhibit 18: Historic Market Size – Data Table on Global educational toys market 2017 – 2021 ($ million)

• 4.2 Age Group Segment Analysis 2017 – 2021 
• Exhibit 19: Historic Market Size – Age Group Segment 2017 – 2021 ($ million)

• 4.3 Product Segment Analysis 2017 – 2021 
• Exhibit 20: Historic Market Size – Product Segment 2017 – 2021 ($ million)

• 4.4 Geography Segment Analysis 2017 – 2021 
• Exhibit 21: Historic Market Size – Geography Segment 2017 – 2021 ($ million)

• 4.5 Country Segment Analysis 2017 – 2021 
• Exhibit 22: Historic Market Size – Country Segment 2017 – 2021 ($ million)

5 Five Forces Analysis

• 5.1 Five forces summary 
• Exhibit 23: Five forces analysis – Comparison between 2022 and 2027

• 5.2 Bargaining power of buyers 
• Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

• 5.3 Bargaining power of suppliers 
• Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

• 5.4 Threat of new entrants 
• Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027

• 5.5 Threat of substitutes 
• Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027

• 5.6 Threat of rivalry 
• Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027

• 5.7 Market condition 
• Exhibit 29: Chart on Market condition – Five forces 2022 and 2027

6 Market Segmentation by Age Group

• 6.1 Market segments 
• Exhibit 30: Chart on Age Group – Market share 2022-2027 (%)
• Exhibit 31: Data Table on Age Group – Market share 2022-2027 (%)

• 6.2 Comparison by Age Group 
• Exhibit 32: Chart on Comparison by Age Group
• Exhibit 33: Data Table on Comparison by Age Group

• 6.3 0-4 years – Market size and forecast 2022-2027
• Exhibit 34: Chart on 0-4 years – Market size and forecast 2022-2027 ($ million)
• Exhibit 35: Data Table on 0-4 years – Market size and forecast 2022-2027 ($ million)
• Exhibit 36: Chart on 0-4 years – Year-over-year growth 2022-2027 (%)
• Exhibit 37: Data Table on 0-4 years – Year-over-year growth 2022-2027 (%)

• 6.4 4-8 years – Market size and forecast 2022-2027
• Exhibit 38: Chart on 4-8 years – Market size and forecast 2022-2027 ($ million)
• Exhibit 39: Data Table on 4-8 years – Market size and forecast 2022-2027 ($ million)
• Exhibit 40: Chart on 4-8 years – Year-over-year growth 2022-2027 (%)
• Exhibit 41: Data Table on 4-8 years – Year-over-year growth 2022-2027 (%)

• 6.5 Above 8 years – Market size and forecast 2022-2027
• Exhibit 42: Chart on Above 8 years – Market size and forecast 2022-2027 ($ million)
• Exhibit 43: Data Table on Above 8 years – Market size and forecast 2022-2027 ($ million)
• Exhibit 44: Chart on Above 8 years – Year-over-year growth 2022-2027 (%)
• Exhibit 45: Data Table on Above 8 years – Year-over-year growth 2022-2027 (%)

• 6.6 Market opportunity by Age Group 
• Exhibit 46: Market opportunity by Age Group ($ million)

7 Market Segmentation by Product

• 7.1 Market segments 
• Exhibit 47: Chart on Product – Market share 2022-2027 (%)
• Exhibit 48: Data Table on Product – Market share 2022-2027 (%)

• 7.2 Comparison by Product 
• Exhibit 49: Chart on Comparison by Product
• Exhibit 50: Data Table on Comparison by Product

• 7.3 Academic toys – Market size and forecast 2022-2027
• Exhibit 51: Chart on Academic toys – Market size and forecast 2022-2027 ($ million)
• Exhibit 52: Data Table on Academic toys – Market size and forecast 2022-2027 ($ million)
• Exhibit 53: Chart on Academic toys – Year-over-year growth 2022-2027 (%)
• Exhibit 54: Data Table on Academic toys – Year-over-year growth 2022-2027 (%)

• 7.4 Cognitive toys – Market size and forecast 2022-2027
• Exhibit 55: Chart on Cognitive toys – Market size and forecast 2022-2027 ($ million)
• Exhibit 56: Data Table on Cognitive toys – Market size and forecast 2022-2027 ($ million)
• Exhibit 57: Chart on Cognitive toys – Year-over-year growth 2022-2027 (%)
• Exhibit 58: Data Table on Cognitive toys – Year-over-year growth 2022-2027 (%)

• 7.5 Motor skill toys – Market size and forecast 2022-2027
• Exhibit 59: Chart on Motor skill toys – Market size and forecast 2022-2027 ($ million)
• Exhibit 60: Data Table on Motor skill toys – Market size and forecast 2022-2027 ($ million)
• Exhibit 61: Chart on Motor skill toys – Year-over-year growth 2022-2027 (%)
• Exhibit 62: Data Table on Motor skill toys – Year-over-year growth 2022-2027 (%)

• 7.6 Other toys – Market size and forecast 2022-2027
• Exhibit 63: Chart on Other toys – Market size and forecast 2022-2027 ($ million)
• Exhibit 64: Data Table on Other toys – Market size and forecast 2022-2027 ($ million)
• Exhibit 65: Chart on Other toys – Year-over-year growth 2022-2027 (%)
• Exhibit 66: Data Table on Other toys – Year-over-year growth 2022-2027 (%)

• 7.7 Market opportunity by Product 
• Exhibit 67: Market opportunity by Product ($ million)

8 Customer Landscape

• 8.1 Customer landscape overview 
• Exhibit 68: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation 
• Exhibit 69: Chart on Market share by geography 2022-2027 (%)
• Exhibit 70: Data Table on Market share by geography 2022-2027 (%)

• 9.2 Geographic comparison 
• Exhibit 71: Chart on Geographic comparison
• Exhibit 72: Data Table on Geographic comparison

• 9.3 APAC – Market size and forecast 2022-2027
• Exhibit 73: Chart on APAC – Market size and forecast 2022-2027 ($ million)
• Exhibit 74: Data Table on APAC – Market size and forecast 2022-2027 ($ million)
• Exhibit 75: Chart on APAC – Year-over-year growth 2022-2027 (%)
• Exhibit 76: Data Table on APAC – Year-over-year growth 2022-2027 (%)

• 9.4 North America – Market size and forecast 2022-2027
• Exhibit 77: Chart on North America – Market size and forecast 2022-2027 ($ million)
• Exhibit 78: Data Table on North America – Market size and forecast 2022-2027 ($ million)
• Exhibit 79: Chart on North America – Year-over-year growth 2022-2027 (%)
• Exhibit 80: Data Table on North America – Year-over-year growth 2022-2027 (%)

• 9.5 Europe – Market size and forecast 2022-2027
• Exhibit 81: Chart on Europe – Market size and forecast 2022-2027 ($ million)
• Exhibit 82: Data Table on Europe – Market size and forecast 2022-2027 ($ million)
• Exhibit 83: Chart on Europe – Year-over-year growth 2022-2027 (%)
• Exhibit 84: Data Table on Europe – Year-over-year growth 2022-2027 (%)

• 9.6 Middle East and Africa – Market size and forecast 2022-2027 
• Exhibit 85: Chart on Middle East and Africa – Market size and forecast 2022-2027 ($ million)
• Exhibit 86: Data Table on Middle East and Africa – Market size and forecast 2022-2027 ($ million)
• Exhibit 87: Chart on Middle East and Africa – Year-over-year growth 2022-2027 (%)
• Exhibit 88: Data Table on Middle East and Africa – Year-over-year growth 2022-2027 (%)

• 9.7 South America – Market size and forecast 2022-2027
• Exhibit 89: Chart on South America – Market size and forecast 2022-2027 ($ million)
• Exhibit 90: Data Table on South America – Market size and forecast 2022-2027 ($ million)
• Exhibit 91: Chart on South America – Year-over-year growth 2022-2027 (%)
• Exhibit 92: Data Table on South America – Year-over-year growth 2022-2027 (%)

• 9.8 US – Market size and forecast 2022-2027
• Exhibit 93: Chart on US – Market size and forecast 2022-2027 ($ million)
• Exhibit 94: Data Table on US – Market size and forecast 2022-2027 ($ million)
• Exhibit 95: Chart on US – Year-over-year growth 2022-2027 (%)
• Exhibit 96: Data Table on US – Year-over-year growth 2022-2027 (%)

• 9.9 China – Market size and forecast 2022-2027
• Exhibit 97: Chart on China – Market size and forecast 2022-2027 ($ million)
• Exhibit 98: Data Table on China – Market size and forecast 2022-2027 ($ million)
• Exhibit 99: Chart on China – Year-over-year growth 2022-2027 (%)
• Exhibit 100: Data Table on China – Year-over-year growth 2022-2027 (%)

• 9.10 Japan – Market size and forecast 2022-2027 
• Exhibit 101: Chart on Japan – Market size and forecast 2022-2027 ($ million)
• Exhibit 102: Data Table on Japan – Market size and forecast 2022-2027 ($ million)
• Exhibit 103: Chart on Japan – Year-over-year growth 2022-2027 (%)
• Exhibit 104: Data Table on Japan – Year-over-year growth 2022-2027 (%)

• 9.11 Germany – Market size and forecast 2022-2027
• Exhibit 105: Chart on Germany – Market size and forecast 2022-2027 ($ million)
• Exhibit 106: Data Table on Germany – Market size and forecast 2022-2027 ($ million)
• Exhibit 107: Chart on Germany – Year-over-year growth 2022-2027 (%)
• Exhibit 108: Data Table on Germany – Year-over-year growth 2022-2027 (%)

• 9.12 UK – Market size and forecast 2022-2027
• Exhibit 109: Chart on UK – Market size and forecast 2022-2027 ($ million)
• Exhibit 110: Data Table on UK – Market size and forecast 2022-2027 ($ million)
• Exhibit 111: Chart on UK – Year-over-year growth 2022-2027 (%)
• Exhibit 112: Data Table on UK – Year-over-year growth 2022-2027 (%)

• 9.13 Market opportunity by geography 
• Exhibit 113: Market opportunity by geography ($ million)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers

• 10.2 Market challenges

• 10.3 Impact of drivers and challenges 
• Exhibit 114: Impact of drivers and challenges in 2022 and 2027

• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview

• 11.2 Vendor landscape 
• Exhibit 115: Overview on Criticality of inputs and Factors of differentiation

• 11.3 Landscape disruption 
• Exhibit 116: Overview on factors of disruption

• 11.4 Industry risks 
• Exhibit 117: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered 
• Exhibit 118: Vendors covered

• 12.2 Market positioning of vendors 
• Exhibit 119: Matrix on vendor position and classification

• 12.3 CocoMoco Kids 
• Exhibit 120: CocoMoco Kids – Overview
• Exhibit 121: CocoMoco Kids – Product / Service
• Exhibit 122: CocoMoco Kids – Key offerings

• 12.4 Engino.net Ltd. 
• Exhibit 123: Engino.net Ltd. – Overview
• Exhibit 124: Engino.net Ltd. – Product / Service
• Exhibit 125: Engino.net Ltd. – Key offerings

• 12.5 Fat Brain Toys LLC. 
• Exhibit 126: Fat Brain Toys LLC. – Overview
• Exhibit 127: Fat Brain Toys LLC. – Product / Service
• Exhibit 128: Fat Brain Toys LLC. – Key offerings

• 12.6 Johnco 
• Exhibit 129: Johnco – Overview
• Exhibit 130: Johnco – Product / Service
• Exhibit 131: Johnco – Key offerings

• 12.7 Learning Resources Ltd. 
• Exhibit 132: Learning Resources Ltd. – Overview
• Exhibit 133: Learning Resources Ltd. – Product / Service
• Exhibit 134: Learning Resources Ltd. – Key offerings

• 12.8 LEGO System AS 
• Exhibit 135: LEGO System AS – Overview
• Exhibit 136: LEGO System AS – Product / Service
• Exhibit 137: LEGO System AS – Key news
• Exhibit 138: LEGO System AS – Key offerings

• 12.9 Mattel Inc. 
• Exhibit 139: Mattel Inc. – Overview
• Exhibit 140: Mattel Inc. – Business segments
• Exhibit 141: Mattel Inc. – Key news
• Exhibit 142: Mattel Inc. – Key offerings
• Exhibit 143: Mattel Inc. – Segment focus

• 12.10 Melissa and Doug 
• Exhibit 144: Melissa and Doug – Overview
• Exhibit 145: Melissa and Doug – Product / Service
• Exhibit 146: Melissa and Doug – Key offerings

• 12.11 My Luxeve Pty Ltd. 
• Exhibit 147: My Luxeve Pty Ltd. – Overview
• Exhibit 148: My Luxeve Pty Ltd. – Product / Service
• Exhibit 149: My Luxeve Pty Ltd. – Key offerings

• 12.12 Oriental Trading Co. 
• Exhibit 150: Oriental Trading Co. – Overview
• Exhibit 151: Oriental Trading Co. – Product / Service
• Exhibit 152: Oriental Trading Co. – Key offerings

• 12.13 Pegasus for kids 
• Exhibit 153: Pegasus for kids – Overview
• Exhibit 154: Pegasus for kids – Product / Service
• Exhibit 155: Pegasus for kids – Key offerings

• 12.14 Ravensburger AG 
• Exhibit 156: Ravensburger AG – Overview
• Exhibit 157: Ravensburger AG – Product / Service
• Exhibit 158: Ravensburger AG – Key offerings

• 12.15 Sphero Inc. 
• Exhibit 159: Sphero Inc. – Overview
• Exhibit 160: Sphero Inc. – Product / Service
• Exhibit 161: Sphero Inc. – Key offerings

• 12.16 Technybirds 
• Exhibit 162: Technybirds – Overview
• Exhibit 163: Technybirds – Product / Service
• Exhibit 164: Technybirds – Key offerings

• 12.17 VTech Holdings Ltd. 
• Exhibit 165: VTech Holdings Ltd. – Overview
• Exhibit 166: VTech Holdings Ltd. – Business segments
• Exhibit 167: VTech Holdings Ltd. – Key offerings
• Exhibit 168: VTech Holdings Ltd. – Segment focus

13 Appendix

• 13.1 Scope of the report

• 13.2 Inclusions and exclusions checklist 
• Exhibit 169: Inclusions checklist
• Exhibit 170: Exclusions checklist

• 13.3 Currency conversion rates for US$ 
• Exhibit 171: Currency conversion rates for US$

• 13.4 Research methodology 
• Exhibit 172: Research methodology
• Exhibit 173: Validation techniques employed for market sizing
• Exhibit 174: Information sources

• 13.5 List of abbreviations 
• Exhibit 175: List of abbreviations

Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Technavio Research

Jesse Maida

Media & Marketing Executive

US: +1 844 364 1100

UK: +44 203 893 3200

Email: media@technavio.com

Website: www.technavio.com/

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